Not quite a "new" concept, but one that I like... The quilting is the show on these two quilts.
Popsicle Days, Firefly Nights, by: Kay Preston.
detail of Popsicle Days, Filrefly Nights.
Nigil and Victoria Feed the Babies also by: Kay Preston.
detail of Nigil and Victoria.
I think I first saw this concept (ignoring the piecing and quilting a scene or design without thinking about if it fits or goes with the top...) quilted onto this quilt:
Feathered Fantasy by: Richard Larson as seen in Quilter's Newsletter Magazine & offered as a free pattern here: Feathered Fantasy .